Elder leaves PR to return to Labour fold

Elder leaves PR to return to Labour fold

Murray Elder has left PR and lobbying firm Westminster Communications to

rejoin the Labour Party. Elder, who ran former leader John Smith’s

office, will work in the office of Labour’s chief whip and MP for

Glasgow Garscadden Donald Dewar.

Brunswick advice on Norwich Union flotation

Norwich Union has brought in Brunswick to advise on its pounds 4 billion

flotation. The agency, which has worked with the mutual insurer since

last year, will communicate with City analysts and the financial press.

The Quentin Bell Organisation continues to advise Norwich Union on

product PR.

Compuware replaces Firefly with Words Etc

Compuware, the US-owned software giant, has appointed Words Etc to

replace Firefly as its PR agency. Firefly was dropped last month after

Compuware objected to a potential conflict of interest with rival IT

firm and Firefly client Informix (PR Week, 27 September). Words Etc

previously pitched against Firefly for the Compuware contract.

Buchanan joins EPRUC’s relations team

English Professional Rugby Union Clubs (EPRUC), which represents top

rugby union clubs, has hired Buchanan Communications to advise on media

relations during its dispute with the Rugby Football Union. Buchanan

will work with specialist consultancy Sports Media Communications.

Friend takes MD position at Ludgate

Ludgate Communications has appointed Tony Friend to the position of

managing director. Formerly director of investment banking at NatWest

Markets, Friend joined the agency as a director earlier this year (PR

Week, 3 May). He will be responsible for the day-to-day running of the

business, leaving chief executive David Simpson with responsibility for

overall strategy.

Hunt Thompson to draw schools into the Net

Project Connect, the scheme to promote use of the Internet in schools,

has signed up hi-tech PR outfit Hunt Thompson to handle its nationwide

launch this month. Hired after a non-competitive pitch, the agency will

raise awareness of Project Connect among teachers, the IT industry and

the public.

Stratford quits B-M for Bristol-Myers Squibb

Fiona Stratford, a Burson Marsteller senior account executive, is to

join pharmaceutical company Bristol-Myers Squibb as public affairs

manager. She takes up the post in November, reporting to director of

government and public affairs Chris Davies.

PPU takes on three new advisers

Public Policy Unit has boosted its consultancy team with three new

advisers. Tony Lane, a former deputy director general of fair trading,

and Arthur Pryor, a former DTI under secretary, will join PPU’s

competition and regulation group. Edward Vaizey, a former research

officer for the Small Business Bureau, will specialise in political


Crowe leaves dairy for Marshall Tanous

Peter Crowe, National Dairy Council marketing manager, is moving to PR

and marketing consultancy Marshall Tanous as planning director. Crowe’s

brief at the NDC included PR and advertising.

Wilson sets up own financial PR shop

Ross Wilson, business editor of Scotland’s Daily Record, has left to

start his own PR agency. Ross Wilson Public Relations will offer

financial and corporate PR services.

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