NEWS: UPS picks Westminster to deliver political message

UPS, the US courier company, has appointed Westminster Policy Partnership (WPP) as its first full time public affairs consultancy in the UK in an effort to communicate more effectively with political decision makers.

UPS, the US courier company, has appointed Westminster Policy

Partnership (WPP) as its first full time public affairs consultancy in

the UK in an effort to communicate more effectively with political

decision makers.



Hired last week, WPP has been asked to provide a comprehensive service

including monitoring political developments, and establishing contacts

with MPs, ministers and Department of Trade and Industry officials,

Opposition spokesmen and research assistants.



For budgetary purposes UPS has contracted WPP for an initial three

months, although the relationship is expected to be more long term. The

agency will report to Anton van der Lande, the company’s European

affairs manager based in Brussels. Three other consultancies pitched for

the business: Public Policy Unit, Keene Public Affairs Consultants and

Beaumark.



Paddy Gillford, managing director of WPP, played down the significance

of the appointment, although he acknowledged that UPS was eager to make

contact with opposition figures in the event of a future Labour

government.



‘There is no hard lobbying campaign,’ he said. Nevertheless, UPS will be

keen to argue its case against what it regards as unfair advantages

enjoyed by the Post Office.



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