The United Kingdom Sports Council (UKSC) - the body being set up to
oversee British sporting issues -has appointed a director of marketing
and public affairs.
Diana Almond, former head of public affairs at Bell Cable Media, will
join the UKSC next Monday on a salary of around pounds 30,000.
The organisation, which was originally due to be launched on 1 October,
will split the role of the GB Sports Council with another new body, the
English Sports Council.
The aim of the UKSC is to improve the standards of development and
training of sport in the UK as well as overseeing issues such as doping
Almond will work with UKSC chief executive Howard Wells to develop a
communications strategy for the body’s official launch, at the end of
the year or early 1997.
Once the UKSC is up and running Almond will be responsible for the
preparation of published material, the organisation of events and
conferences and establishing closer links with the media.
She will also be charged with seeking potential sponsorship and
marketing opportunities for the UKSC.
Almond said that the body had been created ‘in recognition of the
changed needed to improve the image of British sport, and the way that
it is handed in the UK.’
The organisation has also hired Matthew Crawcour as marketing and public
affairs officer. He will join on 25 November.
Reporting to Almond, Crawcour will be the focal point for media
enquiries on national and international sporting issues. He will also be
responsible for proactively promoting the UKSC’s policies and
Media enquiries for the UKSC have been dealt with by the English Sports
Council which has a communications department of six covering lottery
grant issues, regional and external affairs.