NEWS: Almond to tackle the UK’s sporting image

The United Kingdom Sports Council (UKSC) - the body being set up to oversee British sporting issues -has appointed a director of marketing and public affairs.

The United Kingdom Sports Council (UKSC) - the body being set up to

oversee British sporting issues -has appointed a director of marketing

and public affairs.



Diana Almond, former head of public affairs at Bell Cable Media, will

join the UKSC next Monday on a salary of around pounds 30,000.



The organisation, which was originally due to be launched on 1 October,

will split the role of the GB Sports Council with another new body, the

English Sports Council.



The aim of the UKSC is to improve the standards of development and

training of sport in the UK as well as overseeing issues such as doping

controls.



Almond will work with UKSC chief executive Howard Wells to develop a

communications strategy for the body’s official launch, at the end of

the year or early 1997.



Once the UKSC is up and running Almond will be responsible for the

preparation of published material, the organisation of events and

conferences and establishing closer links with the media.



She will also be charged with seeking potential sponsorship and

marketing opportunities for the UKSC.



Almond said that the body had been created ‘in recognition of the

changed needed to improve the image of British sport, and the way that

it is handed in the UK.’



The organisation has also hired Matthew Crawcour as marketing and public

affairs officer. He will join on 25 November.



Reporting to Almond, Crawcour will be the focal point for media

enquiries on national and international sporting issues. He will also be

responsible for proactively promoting the UKSC’s policies and

programmes.



Media enquiries for the UKSC have been dealt with by the English Sports

Council which has a communications department of six covering lottery

grant issues, regional and external affairs.



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