NEWS: Credit Suisse in talks with UK PR agencies

Leading Swiss bank Credit Suisse is seeking credentials from UK-based PR agencies.

Leading Swiss bank Credit Suisse is seeking credentials from UK-based PR

agencies.



The bank, whose parent company CS Holding is in the throes of a

worldwide restructure, is known to have contacted several agencies in

the last fortnight.



One industry source said the bank’s form of request implied it was

considering a European-wide campaign and that it sought an agency with

merger experience. However, the source added that it was not clear

whether Credit Suisse wanted merger experience to support its own merger

plans or to pass on to clients.



The move comes after a tumultuous six months for the Credit Suisse

group. In April, CS Holding suffered the embarrassment of having the

largest Swiss bank, the Union Bank of Switzerland, reject its moves to

merge.



Three months later, the group announced the current restructure, which

sees the creation of four new divisions dedicated to retail banking,

private banking, asset management and investment banking, and the loss

of 5,000 jobs.



Credit Suisse already uses The Communication Group in the UK (PR Week,

28 June).



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