NEWS: Lowe Bell merger creates South African PR giant

Lowe Bell Communications has bought South African PR firm Sussens Mann Carte and is merging it with its existing operation to form the country’s largest PR agency.

Lowe Bell Communications has bought South African PR firm Sussens Mann

Carte and is merging it with its existing operation to form the

country’s largest PR agency.



It is Lowe Bell’s largest acquisition to date and creates a company with

a fee income of more than R13 million (pounds 1.8 million) and 52 staff

split between offices in Johannesburg and Cape Town.



Richard Carter, who headed Lowe Bell’s 10-strong South African

operation, is to become managing director of the new company - to be

called Lowe Bell and Mann, with Lowe Bell consultant Michael Taylor as

chairman. Peter Mann and David Carte who helped found SMC 14 years ago,

and were the main shareholders in the firm, remain as directors of the

new company.



Meanwhile, Lowe Bell Communications has linked up with New York public

affairs and investor relations firm The Torrenzano Group in a move which

could lead to an eventual acquisition.



Lowe Bell has signed an agreement to work exclusively in New York with

TTG, which was founded three years ago by former SmithKline vice-

president corporate affairs Richard Torrenzano and has 15 staff.



Piers Pottinger, group managing director of Lowe Bell, said the deal was

intended to complement the corporate and consumer work of Lowe Bell’s

New York office, headed by Alan Capper.



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