Bankside brought in for Carson Yeung's takeover of Birmingham City

Hong Kong-based businesses man Carson Yeung has handed financial and corporate comms specialists Bankside a project brief to support his takeover of Premier League Birmingham City.

Football: Birmingham City calls in PR support
Football: Birmingham City calls in PR support

The agency was handed the media relations brief last week to explain the nature of the deal through sports correspondents and the business press and outline its benefits to the club's fans.

The £81.5m bid for the club via Yeung's investment vehicle Grandtop International Holdings has been accepted by the current board.

Grandtop already owns 29.9 per cent of the club and unsuccessfully bid for the club in 2007 - a process that was heavily criticised by the club's current controlling shareholders David Sullivan, David Gold and Ralph Gold.

It is thought that Bankside will look to concentrate on the current situation rather than looking to address issues from the 2007 bid.

Yeung has kept a low media profile in the past and is not expected to give much public comment on the deal until it is completed, which is likely to be towards the end of September. However the agency will concentrate on demystifying Grandtop before this date to resassure fans the takeover is in the clubs best interest.

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