Buffalo appointed to raise Sri Lanka outsourcing profile

Buffalo Communications has been appointed to raise Sri Lanka's profile for UK outsourcing, following the end of the civil war.

Looking for investors: Sri Lanka
Looking for investors: Sri Lanka

Sri Lankan development body SLASSCOM has chosen the outsourcing specialist agency to attract UK investment in Sri Lanka, challenging India’s grip on the outsourcing market.

The consultancy will be communicating the country’s improved business prospects since the war which ended in May.

SLASSCOM general secretary Madu Ratnayake said: ‘Now that the conflict is over, the real potential of the country can be developed.’

Buffalo will deliver a marketing communications strategy across the UK and mainland Europe, helping the country to target SMEs for outsourced IT and business process outsourcing.

Buffalo will use both traditional media relations and online B2B communications channels, while developing a series of high-profile outsourcing events. The agency will also be handling analyst and influencer relations.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in