Unity to promote Stephen King's new novel, Under The Dome

Unity has been appointed by Stephen King's UK publisher Hodder & Stoughton, to promote his forthcoming novel.

Prolific: Stephen King releases new novel
Prolific: Stephen King releases new novel

The novel’s plot follows the activities in an American town after it is sealed off by a mysterious invisible force field.

The agency will target existing fans and new readers to the author and will play on elements of the book’s content while ‘emphasising the craftsmanship of the writing’.

Unity co-founder Gerry Hopkinson said that the agency has developed a ‘unique concept that will work across multiple platforms to really bring the launch to life’. 

The agency will report to Hodder & Stoughton head of consumer marketing Laurence Festal.

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