Mobile telecommunications technology supplier Xircom has appointed
Text 100 to handle its PR across Sweden. US-based Xircom has not
previously used PR support in Sweden. The company provides technology
which enables mobile phones to be connected to networks, laptops and
PCs. Xircom’s pan-European PR is co-ordinated in-house from its European
HQ in Antwerp.
Text’s team in Sweden, led by account director Johan Wetterqvist, will
build Xircom’s reputation there.