News International plans to shut thelondonpaper

News International is poised to close its London freesheet thelondonpaper.

thelondonpaper is poised to close
thelondonpaper is poised to close

The firm will begin a 30-day consultation period to decide the future of the evening paper.

Matt Bourn, MD of Braben, said: 'This is a real loss for PR professionals targeting the London commuter as it presented many opportunities to engage with this audience.

'The pressure will now grow on PROs to target a smaller number of London media. It is an opportunity for the Evening Standard to remind everyone how important a paper it once was,' he added.

Thelondonpaper is distributed to 500,348 people in London (Source: ABC, July 2009). It recorded a pre-tax loss of £12.9m for the year to 29 June 2008.

News International Free Newspapers employs approximately 60 staff on thelondonpaper and will continue publishing throughout the consultation period.

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