United Assurance Group has appointed Ludgate Communications to
handle its financial and corporate PR.
United previously used College Hill but appointed Ludgate after a
competitive pitch. The group, formed in 1996 from the merger of the
Refuge and United Friendly insurance companies, wants Ludgate to raise
its profile across both the City and the financial services sector.
Ludgate was appointed following recent changes in senior management at
United. Alan Frost, formerly managing director of Abbey Life Assurance,
joined as group chief executive in July and Andrew Longhurst, previously
chief executive of Cheltenham and Gloucester, was named a non-executive
director and will be United’s next chairman from November.
Robin Hepburn, chief executive of Ludgate Communications, said: ’This is
an exciting brief which plays to our combined strengths in financial PR
and the retail financial services sector.’
United retains Manchester-based Communique PR to handle its consumer PR.