This week it did just that by launching a 'No Chip Week' encouraging Brits to stop chomping the greasy potato slivers. Wonder how other Cow clients Burger King and Aunt Bessie's felt about that? ... The Sports PR Company has picked up a classy new account - promoting Middlesbrough player Andrew Taylor's (Who? Ed) new website. The site, Platinum Players, recommends luxury products and services to footballers. An agency insider says Taylor set up the site after being 'ripped off one too many times by handymen'. It's a tough life ... What to do if an irate blogger describes you as a 'boil on the arse of the body politic'? Invite them out for lunch, of course. This, we are reliably informed, is the approach favoured by Bell Pottinger Public Affairs boss Peter Bingle, following a recent clash with right-wing blogger Guido Fawkes. We wouldn't expect anything less from the man PRWeek dubbed as 'never knowingly under-lunched' ... A new viral developed by Eulogy to advertise Virgin Media's 50 meg broadband features a pastiche of the famous 'faked orgasm' scene in When Harry Met Sally, but with 50 Meg Ryan impersonators (geddit?) 'One of the Megs needed a doctor as she over-exerted herself,' reports Eulogy associate director Jonny Lockwood.