Twice recently, I have had an embargo broken by a Midlands news organisation. It was honoured by the traditional outlet but broken on the web version.
Even if we are holding these stories for now, competition among the media is such that we won't be able to plug the dyke for long. Embargoes are about helping both parties package a story to best effect and they are based on trust. If that is broken then there has to be a strike rule.
Or you could be completely radical and take control of your own news - we have recently broken stories ourselves through our new online press office. Perhaps we should break our own news rather than fretting about the embargo-breakers.
Deborah Harries, head of news, Birmingham City Council