Media: The Editor's Desk - Tim Edwards, PC Gamer

Describe the magazine

We're the market-leading PC games magazine. We pride ourselves on covering the weird, funny, crazy and passionate - whether it's developers, game culture, or gamers themselves.

- Who reads it?

Boys of all ages who love games. Our readers are passionate and self-identify as 'PC gamers', not just gamers.

- What does PC Gamer offer that other titles do not?

We are closer to gamers than anyone else. We know when to absolutely ravage a game, when to speak up, and when to take the piss. We're as much fans of gaming as we are journalists.

- You were recently appointed editor. Will we see changes?

More words, more big games, more exclusives, and more reasons to buy the mag. We have undergone a redesign of which we're very proud.

- What makes a great feature for PC Gamer?

Access, ideas and superb imagery. PC Gamer is in a privileged position - we've got exclusives coming out of our ears. The games industry PR cycle is extraordinarily well practised now, and game exclusives aren't what they once were. We all know the announcement will come with ten screen shots, that mid-campaign we'll see new levels and four weeks before release, we'll get a review. I want more than that.

- Of which feature/story are you most proud?

My first edition was pretty wild. We landed an extraordinary exclusive about Left 4 Dead 2. Many of our readers' minds were blown.

Ideal press release

Cool news about a game, preview code of the game, great images and asset discs. Pitch to Craig Pearson or Graham Smith - they deal with reviews.

Media must-haves

Wired, New Scientist, Esquire and The Believer. I read The Guardian and listen to podcasts (This American Life, NYUB). I only watch TV as box sets or as background chatter for when I'm sat in my pants playing World of Warcraft into the early hours of the morning.


Circulation 32,619 (ABC July-December 2008)

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