Online telephone and internet information provider Scoot is
reviewing its PR account, currently held by Ketchum Life, in a bid to
Scoot is in the early stages of the review, which will encompass
consumer and trade PR as well as internal communications - a new element
of the brief. Ketchum Life has held the account for almost a year and
will not be repitching because of a conflict with a Ketchum client.
Sharon Squire, communications manager for Freepages Group, which owns
Scoot, said: ’The aim is to increase usage. We have probably increased
it by 10,000 a day since rebranding last year.
’It is a year this month since Ketchum Life was appointed so this is a
natural review. And the business is changing slightly. We want to see
whether there is a company that can meet our new needs.’
Last month, Scoot handed its media buying and advertising account -
believed to be worth pounds 5.5 million - to Omnicom-owned BMP DDB and
Optimum. The handover took place less than a year after the company’s
rebranding from Freepages to Scoot last October and despite TV and media
Scoot is keen to target a young, technology-friendly, but time-strapped
audience. Its main competitor is Yellow Pages, which owns online
directory Talking Pages and web site Yell.
Scoot operates a free telephone directory service and an internet web
site. Its parent company, Freepages Group, owns Scoot Belgium and Scoot
Netherlands. It aims to expand to cover nine European countries by 2002.