Who is the web baron?
Clare Gill is the website’s lone editor, but staff from Company magazine also contribute.
Get the tone right
The website offers daily fashion, beauty and lifestyle updates for women in their ‘freedom years’ – aged 18-30. It has rebranded from its previous domain name getlippy.com to bring it more in line with the magazine’s glossy personality. Company.co.uk now offers editorial expertise via the forums and expanded travel content.
The website is keen for fashion PR professionals to get involved if they feel they have ‘something of value to our readers that fits in with Company’s editorial’, explains Gill. ‘We are particularly interested in exclusive video content and great reader offers.’
Launched 5 August
Circulation Too early for figures
PR friendly score 7/10