What The Papers Say: Macmillan paper disturbs the charity status quo

Divisions emerged in the cancer charity arena last week with research organisations at odds with the leading cancer care charity Macmillan Cancer Relief after its commissioned study to plan care services predicted that one Briton in two would suffer the disease by 2018.

Divisions emerged in the cancer charity arena last week with

research organisations at odds with the leading cancer care charity

Macmillan Cancer Relief after its commissioned study to plan care

services predicted that one Briton in two would suffer the disease by

2018.



Report author Dr Tom Davies was taken to task on Radio 4’s Today by

Cancer Research Campaign’s Professor Gordon McVie over a failure to take

into account the achievements of other cancer charities in terms of

raising public awareness of the benefits of improved diet and

lifestyle.



The Independent’s health editor Jeremy Laurance gave the most balanced

press coverage, featuring Macmillan prominently on the paper’s front

page (26 June). He also gave the Imperial Cancer Research Fund and

Cancer Research Campaign the opportunity to query the findings.



Macmillan claimed the dispute over the report’s ’shock’ findings as a

benefit rather than a setback in terms of publicity.



Evaluation and analysis by CARMA International.



Cuttings supplied by The Broadcast Monitoring Company. ’What The Papers

Say’ can also be found at: http//www.carma.com/carma.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in