The agency won the brief following competitive pitch. The win ends Consolidated’s 19 year hold on the print consumer press office. Wired previously handled the broadcast press office. Taylor Herring will manage WDSHE’s print, broadcast and online press office services.
The pitch was called by WDSHE’s vice president of global publicity Liz West in a bid to create a more cohesive media relations strategy across all platforms. WDSHE said it wanted to maximise impact and value during one of the most challenging climates for the home entertainment market.
UK PR manager Lydia Rodrigues said: ‘The PR needs of WDSHE are unique compared to other studios. We require solid credentials in entertainment – in particular the possibilities and limitations that exist for home entertainment – and an understanding of the importance of balancing this with the powerful brand that is Disney. Taylor Herring’s experience in this area is unrivalled.’
The PR campaigns for the Blu-ray and DVD releases of G-Force and The Proposal will be among the first titles promoted by Taylor Herring.
Consolidated will continue to work with WDSHE via project work and a corporate retainer.
Meanwhile, Walt Disney Studio Motion Pictures has hired Beatwax@Borkowski to run a PR and experiential campaign to promote the new Disney/Pixar film ‘UP’. It will be released in the UK on 9 October. Beatwax@Borkowksi will run the campaign in the UK, Germany, Italy, Spain and Japan.