PR EUROPE: LONDON - Biss gets abreast of Silicon

Animation and special effects computer company Silicon Graphics has hired Biss Lancaster to help co-ordinate PR across 19 European countries. In addition the agency, which beat Arrow PR and Citigate Technology to the account, will write releases and brochures, and deal with press inquiries.

Animation and special effects computer company Silicon Graphics has

hired Biss Lancaster to help co-ordinate PR across 19 European

countries. In addition the agency, which beat Arrow PR and Citigate

Technology to the account, will write releases and brochures, and deal

with press inquiries.



Silicon will retain a network of local agencies, although Silicon’s

European communications manager Heidi Taylor said offices in each

country will be reviewing their communications. ’We need to start

communicating at the corporate board level,’ said Taylor.



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