Animation and special effects computer company Silicon Graphics has
hired Biss Lancaster to help co-ordinate PR across 19 European
countries. In addition the agency, which beat Arrow PR and Citigate
Technology to the account, will write releases and brochures, and deal
with press inquiries.
Silicon will retain a network of local agencies, although Silicon’s
European communications manager Heidi Taylor said offices in each
country will be reviewing their communications. ’We need to start
communicating at the corporate board level,’ said Taylor.