PR EUROPE: MILAN - Business Press gets a bite of Apple

Apple Computer has chosen Business Press to run its press office and raise the computer hardware company’s profile by targeting the Italian media. The agency won the one-year contract because it has handled previous product launches for Apple, said general manager Diego Biasi. This is the first time the computer company has retained an agency for its public relations.

Apple Computer has chosen Business Press to run its press office

and raise the computer hardware company’s profile by targeting the

Italian media. The agency won the one-year contract because it has

handled previous product launches for Apple, said general manager Diego

Biasi. This is the first time the computer company has retained an

agency for its public relations.



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