College of Optometrists unveils latest stage of PR campaign

The College of Optometrists has unveiled the latest stage of its 'Eyes for a Lifetime' campaign, aimed at getting the public to think more about their eye health.

College of Optometrists: unveils latest PR campaign
College of Optometrists: unveils latest PR campaign

The latest phase included a press release with new research being sent out to the national and broadcast media. The in-house PR team was supported by retained agency 3 Monkeys.

The research revealed that three in four parents are risking their child's eyesight by exposing them to bright sun without appropriate protection.

Nearly a third of parents in Britain do not buy their children sunglasses, a poll of 2,000 people for the College of Optometrists revealed.

The story was discussed on GMTV, Radio 4 and also featured on the BBC News website.


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