French mobile phone services company Hutchison Telecom France has
hired Text 100 France to promote the firm in the run-up to deregulation
of the French telecommunications market in January next year. The
account is understood to carry fees of up to pounds 100,000. A four
person team at Text will work on designing and implementing the
campaign. ’It is aimed at everybody who uses a mobile phone,’ said
general manager Patrick Frison-Roche.