Unisys chooses its European network

Unisys, the information management company, has completed the process of selecting ten European agencies to represent it across Europe.

Unisys, the information management company, has completed the

process of selecting ten European agencies to represent it across

Europe.



The company’s computer product and services arm, Computer Systems Group,

put its pan-European PR up for review early this year. PR was previously

handled on a regional basis by Manning Selvage and Lee.



Henschel and Partner Public Marketing in Germany, Prime Communications

in Switzerland and Point Virgule in France complete the list of agencies

CSG will work with when it chooses to buy in external PR (PR Week, 28

March).



Unisys has an extensive in-house network to represent it in the 16

European countries in which it operates.



CSG plans to make greater use of in-house teams.



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