Clothing firm H&M tries Stenvinkel on for size

Swedish clothing company H&M, known in the UK as Hennes, has appointed Kristina Stenvinkel to the newly created post of global head of communications.

Swedish clothing company H&M, known in the UK as Hennes, has

appointed Kristina Stenvinkel to the newly created post of global head

of communications.



Stenvinkel, who joins from top Swedish agency Jerry Bergstrom where she

was head of consumer relations, has been appointed to help co-ordinate

H&M’s plans to open 50 new stores across Europe in the next year.



She will report to world-wide marketing director Helen Dracke, and work

closely with Lena Ostlund, head of the press office. She will be

responsible for internal and external communications for the

company.



H&M has retained Bergstrom since October 1996, during which time

Stenvinkel has worked on the account. She said her new post was created

to help smooth any communication problems that may accompany the

expansion.



The move will see H&M open stores in France for the first time, giving

it a presence in 12 countries with 500 shops.



Stenvinkel will liaise with local marketing and press managers in all 12

countries.



’They have never had a head of communications before,’ she said. ’I will

listen to the managers to see what support they need.



’The company is very informal and team oriented. I am not sure how my

role will develop so I will be doing lots of listening,’ she said.



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