Swedish clothing company H&M, known in the UK as Hennes, has
appointed Kristina Stenvinkel to the newly created post of global head
Stenvinkel, who joins from top Swedish agency Jerry Bergstrom where she
was head of consumer relations, has been appointed to help co-ordinate
H&M’s plans to open 50 new stores across Europe in the next year.
She will report to world-wide marketing director Helen Dracke, and work
closely with Lena Ostlund, head of the press office. She will be
responsible for internal and external communications for the
H&M has retained Bergstrom since October 1996, during which time
Stenvinkel has worked on the account. She said her new post was created
to help smooth any communication problems that may accompany the
The move will see H&M open stores in France for the first time, giving
it a presence in 12 countries with 500 shops.
Stenvinkel will liaise with local marketing and press managers in all 12
’They have never had a head of communications before,’ she said. ’I will
listen to the managers to see what support they need.
’The company is very informal and team oriented. I am not sure how my
role will develop so I will be doing lots of listening,’ she said.