London’s National Portrait Gallery has chosen Colman Getty to
handle its PR for a series of one-off campaigns - the first time that
the gallery has used an agency.
The agency will take on publicity for three projects: the re-opening of
the gallery’s newly-refurbished shop, its new CD-ROM audio guide, and
the director’s new book about the National Portrait Gallery’s
Each year 900,000 people visit the 101-year-old National Portrait
Selina Coghlan, account director at Colman Getty, claimed her company
had the edge over rivals because it handled last November’s launch of
the British Museum’s shop at Heathrow Airport, and also works with arts
’We have experience in commercial retail, heritage and the arts,’ she
Colman Getty will target tourism and the travel trade market, working
with gallery director Charles Saumarez Smith, and public relations head
Chief executive Dotti Irving formed Colman Getty 11 years ago with one
employee. It now has a turnover of pounds 500,000 and has handled PR
campaigns for Waterstone’s booksellers and computer firm NCR.