Colman Getty paints the right picture for gallery

London’s National Portrait Gallery has chosen Colman Getty to handle its PR for a series of one-off campaigns - the first time that the gallery has used an agency.

London’s National Portrait Gallery has chosen Colman Getty to

handle its PR for a series of one-off campaigns - the first time that

the gallery has used an agency.



The agency will take on publicity for three projects: the re-opening of

the gallery’s newly-refurbished shop, its new CD-ROM audio guide, and

the director’s new book about the National Portrait Gallery’s

collection.



Each year 900,000 people visit the 101-year-old National Portrait

Gallery.



Selina Coghlan, account director at Colman Getty, claimed her company

had the edge over rivals because it handled last November’s launch of

the British Museum’s shop at Heathrow Airport, and also works with arts

publishers.



’We have experience in commercial retail, heritage and the arts,’ she

said.



Colman Getty will target tourism and the travel trade market, working

with gallery director Charles Saumarez Smith, and public relations head

Pim Baxter.



Chief executive Dotti Irving formed Colman Getty 11 years ago with one

employee. It now has a turnover of pounds 500,000 and has handled PR

campaigns for Waterstone’s booksellers and computer firm NCR.



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