CIGNA Healthcare, the UK arm of US-based healthcare insurance
company, the CIGNA Corporation has hired Consolidated Financial for a
The move follows a review of CIGNA’s communications strategy by
marketing director David White, who joined from Britannia Life in
’Rather than taking on BUPA and PPP, we plan to come into the consumer
market with partner companies,’ said White. He added that CIGNA is in
discussion with a number of financial service companies and retailers
about forming partnerships.
Companies will be able to offer CIGNA’s healthcare products and services
under their own branding, or as an incentive to sell products.
’We are known as a quality provider in the corporate market,’ said
’But we realised we had to expand beyond that as we have no profile
CIGNA’s current clients include Lloyds/TSB, Glaxo Wellcome and the Rover
Group, who offer CIGNA’s health insurance to their employees. Parent
company, the CIGNA Corporation, is the sixth largest insurance company
in the world with over 45,000 employees.