Leeds United Football Club has signed its first PR manager by
poaching Liz Dimitrijevic from football sponsorship specialist
Dimitrijevic will take up her role on 21 July, but is already familiar
with the club, both as a fan and an account manager at Ptarmigan for
Packard Bell, the club’s sponsors.
At Ptarmigan, Dimitrijevic also handled the Cellnet sponsorship account
at Middlesbrough Football Club, Leeds’ North Riding rivals.
She is joining Leeds at a time of expansion. The club, which is owned by
the Caspian group, will see its holding company soon start work on a new
sports, leisure and concert venue adjoining the ground.
The new venue will be the home of new league ice-hockey and basketball
teams, with the ice-hockey team being branded the Leeds Lasers.