Inmarsat, the inter-governmental mobile satellite communications
network, has appointed The Red Consultancy to run its UK PR
Red’s key task will be to improve understanding of the Inmarsat brand
among UK businesses whose work takes them to remote regions of the
world, particularly in the oil and gas industries.
The campaign began last month with the launch of an Inmarsat satellite
on the Ariane rocket. The agency won the account following a four-way
Inmarsat’s media relations manager Elizabeth Hess said: ’Inmarsat is
just starting to look at the top end of the mass market.’
The organisation was originally established to provide global
communications for the maritime community by 80 member countries.
’It has evolved into a company offering commercial benefits to
businesses and consumers who live or work in remote areas,’ said Red
director David Fuller. Inmarsat phones can be taken into areas outside
traditional mobile networks. Richard Branson used an Inmarsat phone
during his recent Global Challenger world record attempt.
’We are focusing on case histories of customers to get the message
across,’ said Hess.
Manning Selvage and Lee continues to handle global PR for Inmarsat,
which appointed the agency in 1991.