Finsbury and Brunswick have picked up the financial PR accounts for
the multi-million pound merger between health groups Norway-based
Nycomed and Amersham International respectively. The deal will form the
largest diagnostic imaging and life sciences company in the world.
The new company, Nycomed Amersham, will be headed up by Amersham chief
executive Bill Castell, with Nycomed chairman Jahn Fredrik Odfjell as
chairman of the group.
The head of communications job at the merged company will go to Eric
Cameron who is currently head of communications at Nycomed.
Cameron told PR Week: ’We will start to review the situation now and
expect that the communications departments will not undergo any drastic
’We still have the Norwegian press to service and our work load will be
Nycomed currently has a communications team of eight.
Alan Huw Smith, Amersham’s director of corporate affairs said: ’We are
going to have to look hard at needs in terms of supporting marketing in
Smith currently oversees a team of five, dealing with corporate and
public affairs and assisting with investor relations and financial PR.