BACTA, Britain’s amusement industry association, has appointed
corporate PR outfit Brook Wilkinson to highlight the contribution of
amusement arcade machines to Britain’s ’social fabric’.
Warren Newman, chief executive of BACTA, said: ’It is just not generally
appreciated what a vital and varied contribution amusement machines make
to the social fabric of Britain. This project is the start of a
long-term public education programme to help open people’s eyes.’
’The campaign’s target audience are the owners of pubs, clubs, bingo
halls and others whose income partly depends on amusement machines,’
said Brook Wilkinson chairman Rosemary Brook.
’There is an enormous diversity of machines, players and places to play,
and new developments point to an exciting future,’ added Newman.
Brook Wilkinson was appointed to the new account after a competitive
pitch against Countrywide and Pielle. The six-month assignment carries a
five figure fee and will involve auditing attitudes of opinion formers,
including the media, and producing new communications materials.
BACTA stands for British Amusement and Catering Trades Association.
Chief executive Warren Newman is a former IPR president and currently a
fellow of the Institute.
He joined BACTA in 1995 from Compagnie Generale des Eaux, where he was
head of UK corporate relations. He was previously director of corporate
communications at the UK Atomic Energy Authority and director of PR at
the National Farmers Union.