Incepta buys public affairs in Westminster

Incepta, the parent of financial PR firm Citigate, has bought public affairs agency Westminster Communications in a pounds 2.1 million deal.

Incepta, the parent of financial PR firm Citigate, has bought

public affairs agency Westminster Communications in a pounds 2.1 million

deal.



The purchase kicks off an acquisitive period for the group, which is

also planning to beef up its PR capability in the US.



Citigate already holds a 21.2 per cent stake in Westminster, but the buy

up allows it to formalise the relationship between the two agencies.



It also means that Citigate can offer its clients a public affairs

service from within its own group - it previously had no public affairs

capability of its own.



Citigate and Westminster are already closely linked on a day-to-day

level, sharing clients including Anglian Water and The Eastern

Group.



The current management of Westminster will remain in place. Richard

Faulkner and Michael Evans will continue as joint managing directors of

the group, which will be renamed Citigate Westminster.



Below group level, Westminster’s three divisions - Westminster

Communications, Westminster Public Relations and Westminster Europe -

will keep their individual identities.



The principal financial beneficiaries are Faulkner and Evans, who

together own 66 per cent of Westminster.



Citigate managing director Jonathan Clare confirmed that the Incepta

Group, which bought Citigate last year, is keen to expand

geographically.



PR in the US has been earmarked as a priority, particularly investor

relations.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in