Olympus appoints Sellers PR to handle its camera portfolio

Camera manufacturer Olympus has handed its consumer brief to Farnham-based Sellers PR. The agency will look after all Olympus consumer products, including cameras and audio products.

Camera specialists: Olympus
Camera specialists: Olympus

One of the agency's first projects is the launch of the Olympus Pen, a retro-style digital camera heralding back to the Olympus SLR Pen model of the 1960s.

Previously Olympus handled its PR in-house, focusing on specialist and trade press.
Mark Thackara, national marketing manager for Olympus consumer products, said that the firm had ‘made a strategic decision to create wider awareness of Olympus products within the consumer and lifestyle press'.  
Sellers PR was founded in 1995 by Jo Sellers, other clients include John Lewis electricals and home technology and John Lewis fitted kitchens.

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