BORDER LINES: CALIFORNIA - B-M lands H-P spin-off Newco

Burson-Marsteller has beaten Alexander Ogilvy to handle corporate PR for Hewlett-Packard spin-off Newco, an account rumoured to have a budget of pounds 900,000 (PR Week, 14 May). Newco comprises the non-computer divisions of Hewlett-Packard, and the company is planning to float the entity on the New York stock exchange early next year. Newco has just appointed a corporate communications director, Kathryn Babcock, who was general manager of H-P test and measurement division, Encore Products.

Burson-Marsteller has beaten Alexander Ogilvy to handle corporate

PR for Hewlett-Packard spin-off Newco, an account rumoured to have a

budget of pounds 900,000 (PR Week, 14 May). Newco comprises the

non-computer divisions of Hewlett-Packard, and the company is planning

to float the entity on the New York stock exchange early next year.

Newco has just appointed a corporate communications director, Kathryn

Babcock, who was general manager of H-P test and measurement division,

Encore Products.



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