FRANKFURT: Fleishman-Hillard has won an investor relations account
to promote the US state of Michigan to investors in the industrial
heartland of Germany.
The six-figure contract, awarded by the Michigan Economic Development
Corporation, covers the North Rhine and Baden-Wurtemberg regions of
This may be extended to cover other regions at a later date.
The contract was won after a two-way pitch against Michigan-based Mars
Advertising. It is a joint effort between the Frankfurt and Chicago
offices of F-H, with three people working in Germany and two in the
Thomas Fox, vice-president of F-H Germany, who will head the German side
of the deal, said the brief consists of organising investment seminars
and press trips for leading German businesses and the German Chamber of
There are more than 150 German companies based in Michigan, including
Mannesman, Siemens and Daimler-Chrysler, which has headquarters in