Restaurant and retail chain Nando’s has appointed Lawson Dodd to
run its PR as it expands out of the London area into the rest of the
Nando’s currently has 15 restaurants within the M25 and plans to expand
nationwide with the opening of a further eight over the next two
As well as running own-brand restaurants, Nando’s sells its own products
such as Peri-Peri chicken, marinades, salad dressings and sauces in
supermarkets in the UK.
Lawson Dodd’s brief will cover both Nando’s new restaurant openings and
its retail activities.
The agency won the account after a three-way pitch against Red Rooster
and PRB PR. QBO, which held the account for two years, declined to
repitch for the work.
Lawson Dodd director Joanna Dodd will head a team of four working on the
account, and will report to a three-strong team at Nando’s, consisting
of UK managing director Robbie Enthoven, marketing manager Heidi
Hutchison and Nando’s groceries MD Phil Lynas.
Enthoven said: ’We know we will work well with Lawson Dodd. They
understood the Nando’s personality immediately and that decided it.’
The contract is initially for six months, although this is expected to