72 Point head of news Doug Shields said he was alerted to the online campaign by a colleague and knew it would be a story for the national media.
‘We quickly put together a press release and sent it to the national media,' said Shields. ‘We did it to support the NHS but it was also a great opportunity for us.'
The story about the campaign has since appeared in The Sun and the Metro.
Gordon Brown and his wife Sarah also joined the online campaign defending the Health Service yesterday.
The welovetheNHS tag has received tens of thousands of messages of support this week from NHS staff and the public after it was branded ‘Orwellian' and ‘evil' by Republican critics of President Barack Obama's health reforms in the US.