Bristol-based 72 Point helps NHS Twitter campaign go global

Bristol-based agency 72 Point has emerged as responsible for alerting the media to the #welovetheNHS Twitter campaign this week.

welovetheNHS: trending on Twitter
welovetheNHS: trending on Twitter

72 Point head of news Doug Shields said he was alerted to the online campaign by a colleague and knew it would be a story for the national media.

‘We quickly put together a press release and sent it to the national media,' said Shields. ‘We did it to support the NHS but it was also a great opportunity for us.'

The story about the campaign has since appeared in The Sun and the Metro.

Gordon Brown and his wife Sarah also joined the online campaign defending the Health Service yesterday.

The welovetheNHS tag has received tens of thousands of messages of support this week from NHS staff and the public after it was branded ‘Orwellian' and ‘evil' by Republican critics of President Barack Obama's health reforms in the US.

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