Microsoft UK corporate communications head Peter Shackleton has
quit to become a director and shareholder in international IT PR agency
The agency was launched in September 1998 and is currently a nine-strong
operation and counts offices in Holland and Spain. It also has partner
offices in Munich, Paris, San Francisco and Hong Kong.
In his new role, Shackleton has assumed responsibility for managing
Eclat’s Marlow-based UK operation.
Fellow directors Tom Burgess and Dianne Canham will now concentrate on
building the firm’s international business.
At Microsoft, Shackleton was responsible for corporate brand
advertising, internal communications and managing the reputation of
Microsoft in the UK. He led a staff of 13 and reported to Shaun Orpen,
marketing services director and head of overall communications.
Prior to Microsoft, Shackleton was customer communications head for
National and Provincial Building Society, where he was in charge of a
pounds 13 million communications budget.
’My brief will be to develop new areas of business and new client
One area I am particularly keen to develop is community affairs and
charity-based image campaigns. This is an opportunity to add value to
large brands without treading on the toes of their other PR agencies,’