The Department of Health has hired Propeller Marketing
Communications to change the way the media represents people suffering
from mental health problems.
The work, which will be headed by Propeller Group MD Martin Loat, was
awarded without a pitch, and started this week.
As part of the account, Propeller will promote and manage media
relations for a series of media forums on mental health. The first
event, to be held on 18 June in Manchester, will be attended by health
minister John Hutton.
Other events take place in Newcastle, Bristol and Birmingham,
culminating in a major national event in London, scheduled for
Likely participants in the forums include news editors of local papers,
national correspondents, radio scriptwriters and TV producers.
The campaign is supported by pharmaceutical firm Lilly Psychiatry and
Focus, which is made up of a consortium of mental health charities
including Mind and Sane.
According to recent research, one-in-six people in the UK suffers from
some form of mental illness.