NotGoingToUni.co.uk, the post-education career site supported by The Open University, has appointed 10 Yetis to handle a consumer brief with particular emphasis on broadcast media around the time of GCSE and A-level results. According to recent figures, 55 per cent of school leavers will not go on to university. NotGoingToUni. co.uk is dedicated to helping young people make informed decisions about their future by showing the opportunities that exist outside of university.
The CIPR local public services conference will include a keynote speech by The Guardian associate editor Michael White, who will talk about how the recession is affecting the public sector. Other sessions will consider whether the public sector is destroying local newspapers. The event takes place in Edinburgh on 14-16 October.
Seal has been appointed by Walsall College to stage an event to launch its new learning campus. The agency has created an 'Urban Festival', which will be staged in November, to celebrate the opening of the £64m Wisemore campus. The one-day event will see a high-profile act and other guests perform, along with a celebration of local creativity in 'Walsall's Got Teen Talent' and hands-on activities throughout the learning zones.
The PRCA has launched a public sector group, aimed at improving relations between the public sector and PR agencies. Quantum PR MD Charlie Vavasour is chairing the group. It is hoped the group will provide a forum where in-house teams and agencies can improve the quality of their comms and reduce costs.
The University of Stirling is launching Public Relations Theory, a postgraduate online degree that allows practising professionals to develop their theoretical knowledge of PR education and training. The course is aimed at PR people who contribute as visiting lecturers to universities, who teach CIPR qualifications, or who are involved in Continuing Professional Development training.