Tech PR agency Skywrite to go wireless with six-figure charger brief

Skywrite has landed a six-figure retainer to promote what is being billed as the first ever wireless charger.

Portable: Powermat charges mobiles
Portable: Powermat charges mobiles

The Powermat can be used to charge mobile technology such as mobile phones, MP3 players and handheld consoles - without the need to plug any of them in. Manufactured by Powermat, it will be released in October, along with a portable version.

Skywrite won the account in a three-way pitch that saw the agency fight off competition from both Edelman and Brands2Life.

Emma Cohen, MD at Skywrite, said: 'Our remit is to generate significant media attention.'

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