A charity backed by Joanna Lumley has taken on its first PR agency in an attempt to raise its international profile.
The UK-based Child Welfare Scheme has brought in Upward Curve PR to promote its work with poor and marginalised children in Nepal.
The agency has been asked to develop a PR and marketing plan and to provide ongoing media support.
The move comes just days after Absolutely Fabulous star Lumley agreed to play an ambassadorial fundraising role.
Director Helen Ashley said: 'Joanna's backing will bring deserved attention and more support for the work of the unsung heroes at the charity.
'The fact it is one of the few western charities to maintain a presence in Nepal in an uncertain political situation is testament to the charity's dedication,' she said.
The international development charity, alongside local partners, helps more than 30,000 children and young people. This includes those at risk of trafficking, or who have been trafficked, street children, those involved in child labour or with little access to education or medicine.
It works with the Nepalese government to deliver regional programmes, such as immunisation and improved maternal care.
As PRWeek went to press, Upward Curve staff had not yet met Lumley to discuss comms.