In an exclusive article for prweek.com, Carswell says: 'Politics is being disintermediated ... Those seeking to influence debate seem slow to understand ... As some public affairs practitioners are discovering, simply trying to hire ex-staffers is not enough.'
Carswell says quality of argument, authenticity and transparency will be key in the digital age. He also envisages 'a big Westminster story about the way some lobbyists seek to buy influence'.