The Wall Street Journal leads the way for Murdoch

Murdoch moves WSJ to be first News Corp title to charge for 'premium' content in bid to boost revenue.

The Wall Street Journal's (WSJ) new stance on embargoes coincides with the news that the paper is to be the first in the Murdoch empire to charge for premium subscriptions.

Owner News Corporation announced last week it was planning to introduce charges across its online content after losing $3.4bn last year.

Chief executive Rupert Murdoch said last week the firm would be introducing paywalls around its sites as a new revenue stream.

News Corp owns The Times, The Sunday Times, News of the World and The Sun newspapers in the UK and the New York Post and the WSJ in the US.

The WSJ already charges for all some of its online content through digital subscriptions. The company is thought to be planning to introduce micro-payments for individual articles and premium subscriptions to the WSJ's website this year.

'Quality journalism is not cheap, and an industry that gives away its content is simply cannibalising its ability to produce good reporting,' said Murdoch. He added that News Corp's papers would strive to offer different content to other media in an effort to stop readers going to free news sites.

In the UK, the FT already charges readers across a three-tiered paywall, allowing users to access a limited number of stories for free each month.

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