Outdoor clothing firm Merrell calls in Capitalize to provide PR support

Global outdoor footwear and clothing specialist Merrell has appointed Capitalize to promote the brand across the UK and Ireland.

Outdoors: clothing specialist Merrell
Outdoors: clothing specialist Merrell

The agency won the account following a five-way pitch. The agency is charged with a PR campaign to underpin the brand's wider marketing strategy across its performance and lifestyle product categories. 

Capitalize's remit will include a creative PR campaign, with an emphasis on CSR to target trade, specialist, national, regional and consumer lifestyle media. 

Merrell UK marketing manager Jonathan Pennington said: ‘We want to work with Capitalize to communicate our brand values and quality products to both loyal Merrell consumers and to newcomers to the great outdoors.'


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