Pizza Express calls in PR agency Unity for jazz drive

Pizza Express has called in fresh PR support for a special project to promote the brand's association with jazz.

‘Jamming’: At Pizza Express
‘Jamming’: At Pizza Express

The pizza chain has turned to Unity as it embarks on a week-long non-stop ‘jamming session'.

Unity is handling the Pizza Express ‘Neverendingsong' - a campaign that will centre on a jazz band performing a single piece of music for 24 hours a day, for an entire week.

The band will play the song in relay around the UK, culminating in nightly live sessions in Pizza Express restaurants. Local celebrities and diners will be invited to join in at the evening shows.

Unity co-founder Gerry Hopkinson said: ‘It is not about flogging Pizza Express, it is about making a wider audience appreciate jazz.' Hopkinson will report to Pizza Express head of comms Jane Botros.

Pizza Express has been ass-o­ciated with jazz since 1969, when founder Peter Boizot opened the first restaurant in Dean Street, Soho.

The firm continues to use Frank as its retained PR age­ncy, but has appointed Unity for this autumn campaign.

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