Carma International, the worldwide media evaluation outfit, is
expanding further into Europe.
Director Giselle Bodie said the company is in ’exploratory talks’ over
opening offices in both Geneva and Stockholm.
The new branches are designed to attract potential custom in southern
Europe and the Nordic countries.
Last autumn Carma opened offices in Paris and Brussels. The new sites
originally served a marketing function and the brief was executed from
Carma’s UK headquarters.
Now the offices service local clients like the European Commission. The
company has also appointed Hugh Grace as vice-president for Europe with
responsibility for both Paris and Brussels. Grace was previously deputy
managing director of the Confederation of European Paper Industries
’We already had clients in both locations and were serving them
successfully from our base here in Surrey,’ explained Carma managing
director Sandra McLeod. ’But with a local presence in each market, we
are now starting to take on clients quite rapidly.’
Carma International was founded in Washington and also has branches in
Tokyo, Sydney and Toronto. Its client list includes American Express,
Yorkshire Electricity, IBM, British Telecom and NatWest Markets.