Introducing - the dress release. When the Leeds office of Greenwood
Tighe PR heard Aston College fashion students were seeking alternative
materials for costume-making, it stepped forward with miles of paper
tissue from its promotional tissue supplier client Dynamic Products.
Students Denise Johnson (left) and Jaz Ivancevich wore the subsequent
stunning outfits, and proffered complimentary boxes of tissue, at the
recent British Advertising Gift Distributors Association exhibition.
Agency account manager Edward Watson says the costumes held up
remarkably well. ‘No-one tried to rip pieces off’, he says ‘although
there were requests for parts of the outfits to be donated as