DIARY: Introducing - the dress release ...

Introducing - the dress release. When the Leeds office of Greenwood Tighe PR heard Aston College fashion students were seeking alternative materials for costume-making, it stepped forward with miles of paper tissue from its promotional tissue supplier client Dynamic Products. Students Denise Johnson (left) and Jaz Ivancevich wore the subsequent stunning outfits, and proffered complimentary boxes of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account manager Edward Watson says the costumes held up remarkably well. ‘No-one tried to rip pieces off’, he says ‘although there were requests for parts of the outfits to be donated as handkerchiefs.’

Introducing - the dress release. When the Leeds office of Greenwood

Tighe PR heard Aston College fashion students were seeking alternative

materials for costume-making, it stepped forward with miles of paper

tissue from its promotional tissue supplier client Dynamic Products.

Students Denise Johnson (left) and Jaz Ivancevich wore the subsequent

stunning outfits, and proffered complimentary boxes of tissue, at the

recent British Advertising Gift Distributors Association exhibition.

Agency account manager Edward Watson says the costumes held up

remarkably well. ‘No-one tried to rip pieces off’, he says ‘although

there were requests for parts of the outfits to be donated as

handkerchiefs.’



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