COMMENT: EDITORIAL; Tories seek clear blue water

The prospect of a Major vs. Blair TV debate has some pundits shuddering with disapproval. They rail about how politics is being submerged in a morass of American-style image fudging - junk food politics at its most nauseating.

The prospect of a Major vs. Blair TV debate has some pundits shuddering

with disapproval. They rail about how politics is being submerged in a

morass of American-style image fudging - junk food politics at its most

nauseating.



As further evidence, they point a trembling finger at the televising of

Parliament, and the increasingly inane spectacle of Prime Minister’s

Question Time - conveniently forgetting that PMQs ceased to be anything

other than a farcical anachronism long before TV drew the public’s

attention to it.



Presentation will never replace policy. Voters, like consumers, are

quick to spot when the reality fails to match up to the hype. But

political parties, like cola manufacturers, have to deal with the

reality of how a media literate public receives its information. If you

don’t win the presentation battle, you may never get the chance to put

the policy into practice.



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